Effective Date December 20, 2007
OUR COMMITMENT TO PRIVACY
THE INFORMATION WE COLLECT
At our Internet website(s) (“Website”), you can learn about us, view our products, purchase Benihana merchandise, send e-greeting cards, and request information. The types of personally identifiable information that may be collected at these pages include: name, e-mail and physical address, credit card information, and any other data entered or modified on the Website. At our Website, you can also submit information about other people. For example, you might submit information about a person in order to send them merchandise or an e-greeting card. The types of personally identifiable information that may be collected about other people at these pages include: recipient’s name and e-mail and physical address. At certain parts of our Website(s), only persons who provide us with the requested personally identifiable information will be able to purchase merchandise or otherwise participate in our Website’s activities and offerings. We may also collect certain non-personally identifiable information when you visit many of our Web pages such as the type of browser you are using (e.g., Netscape, Internet Explorer), the type of operating system you are using (e.g., Windows 2000 or Mac OS), and the domain name of your Internet service provider (e.g., America Online, Earthlink).
Data collected is used to complete your gift card purchase and is never sold, traded or otherwise offered to any third party. If you do not wish your gift card purchase to be recorded, do not use the website. To ensure the security of your information, we maintain our database systems, use encryption methodologies and safeguards to protect the information collected during your purchase. We also make use of 128-bit SSL (Secure Socket Layer) encryption.
By using our website, you consent to the collection and use of this information by Benihana and any organization related to your gift card or certificate purchase. If you do not wish to consent to the herein mentioned collection and use of this information, please do not use this website.The following are examples of information and records that could be maintained in order to provide services: when you order, we need to your name, email address, mailing address, credit card number and expiration date. We also must collect shipping, phone and email information in order to ensure the safe and proper delivery of gift cards. This allows us to process and fulfill your order and to notify you of your order status. In the case you order for a third-party and would like that sent directly to such party, you may need to provide a person’s name and other personal information. We save the minimum amount of information in order to process the order and maintain our records.
COOKIES AND OTHER TECHNICAL INFORMATION
HOW WE USE THE INFORMATION
INTEREST BASED ADVERTISING
We may also participate in interest-based advertising using similar technology. This means that you may see advertising on our website tailored to how you browse or shop, or you may see advertising for BIC on other websites based on your browsing behavior across websites. Some websites where we may advertise belong to ad networks that use your web browsing history to choose which ads to display on their network websites; these ads include advertising for Benihana, but no personal information about you is shared with those third party ad networks. Other websites where you see our ads, such as Facebook, may use interest preferences that you have chosen on those sites, as well as registration and other information about you, to choose which ads to display to you. Some internet browsers, websites such as Facebook and mobile devices offer opt-outs for interest-based advertising. Please refer to the website that you are visiting, your browser and/or your device settings for additional information. You can opt-out of receiving interest-based ads from third parties who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website. (http://www.networkadvertising.org/choices/) and (http://www.aboutads.info/choices/).
COLLECTION OF INFORMATION BY THIRD PARTY SITES
Our Website is not intended for use by children. We do not knowingly market to or solicit data from children.
HOW TO CONTACT US
Attention: Marketing Director
21500 Biscayne Boulevard
Aventura, FL 33180